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30 Nov 2025 By travelandtourworld
The former Parkway Hotel in Shanklin will not be converted into a 13-bed care home for adults with learning disabilities or mental health issues as the Isle of Wight Council has rejected the proposal application. Care provider Call on Me wished to transform the closed hotel into supported care accommodation. The closure of this hotel has raised issues regarding the impact on the economy and the tourism sector on the Island as the Council has lost this building.
Tourism Concerns at the Heart of Rejection
At the core of the Isle of Wight Council’s decision was the belief that the loss of the Parkway Hotel would harm the Island’s tourism sector. Planners noted that the site is strategically positioned in a popular tourist area, and its conversion into a care facility would reduce accommodation options for visitors. According to the council’s decision report, local planning policy aims to protect and enhance tourism accommodation, particularly in key locations like Shanklin, which is known for its beaches and historic attractions.
Tourism plays a crucial role in the Island’s economy, with Shanklin being one of its prime tourist destinations. The Parkway Hotel, located on Park Road, was part of the area’s long-standing tourism infrastructure. The council’s refusal was partly based on the premise that the applicant had not sufficiently demonstrated that the hotel was unviable as a tourism business.
A Decline in Hotel’s Viability
The Parkway Hotel, a three-storey building with 16 bedrooms, had been in operation for many years. However, the hotel closed its doors in August 2023 due to financial difficulties, including rising operational costs and a significant decline in tourism. The hotel’s operator cited these challenges as reasons for its closure, claiming that the premises had become financially unviable. The former operator also noted that Shanklin’s tourism sector had faced pressures in recent years, contributing to the decline in demand for the hotel’s services.
The applicant, Call on Me, submitted a Planning, Design and Access Statement outlining their plans to convert the property into a care facility. Their aim was to provide accommodation for 18–54-year-olds with learning disabilities or mental health needs. Call on Me has been operational for four years and has received positive feedback for their approach to care, focusing on proactive support and helping individuals achieve personal goals. However, despite these efforts, the planning application was ultimately rejected by the council.
Local Planning Policies on Tourism Accommodation
The Isle of Wight Council’s decision is grounded in local planning policies designed to protect tourism accommodation. Planning regulations state that the loss of such facilities can only be justified if it is convincingly demonstrated that the existing use is no longer financially viable. In this case, the council determined that the evidence provided by the applicant was insufficient to support the claim that the Parkway Hotel’s closure was a result of its inability to operate as a tourism business.
As a result, the council concluded that converting the hotel into a care home would contradict the goal of preserving and enhancing the Island’s tourism offerings. The decision also aligns with broader objectives in local planning to ensure that Shanklin remains an attractive destination for both visitors and businesses.
Impact of the Decision on the Local Community
The council’s rejection of the application has left some questioning how the Island will balance the demand for care facilities with the preservation of its tourism infrastructure. While the community acknowledges the need for more care services for individuals with learning disabilities and mental health needs, the preservation of Shanklin’s tourism offerings remains a priority for local planners.
The decision also reflects broader concerns about the sustainability of tourism on the Isle of Wight. With rising costs and shifts in travel patterns, there are growing concerns about the long-term viability of traditional tourist accommodation. The Parkway Hotel, once a key part of Shanklin’s tourism landscape, now stands as a reminder of the pressures facing the Island’s hospitality industry.
Future of the Parkway Hotel and Tourism on the Isle of Wight
Implications of the decision to reject the-care-home proposal indicates the Isle of Wight’s tourism economy is at a pivotal point. The closure of hotels and the shifting hospitality landscape pose harrowing questions for the Island regarding how to adapt to changing tourism patterns and the increasing demand for healthcare services. The future of the Island’s tourism AND care sectors must find a way to balance and sustain the Island’s vibrant economy. The Island must also continue to meet the fundamental needs of its residents.
What is certain, however, is the Parkway Hotel. Although the care home proposal has been rejected, there is potential for the building to be utilized for alternate purposes. As it stands, the tourism economy of the Isle of Wight still remains a priority for the council, and the determined focus will be to continue to defend the Island’s deserved reputation as a popular destination for both leisure and business travel.
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